If you already have an outbound lead generation program, you might be wondering: Why do I need two lead sources? After all, your B2B appointment setting strategy is producing countless qualified leads and helping you grow your business. However, without digital marketing services, you’re missing the opportunity to capture even more leads who don’t require nurturing—they’re ready to buy now.

Adding marketing services to your lead generation strategy doesn’t just help you get more leads; it helps you turn your outbound leads into customers. Even though outbound leads don’t come straight to your website to start their buying journey, they still do research as they make their way through your pipeline. If they see a poorly designed, disorganized website and a social media profile with no posts, leads might question whether you’re the right business for a future partnership.

Whether you already have an outbound lead generation strategy or you’re new to sales altogether, inbound lead generation is a worthwhile investment. Your digital presence directly reflects on your company, for better or for worse. Ensure your digital channels make the best impression possible by partnering with CLI.